Major Canadian corporations add their support to national refugee campaign

June 14, 2016

Ottawa – With the understanding that greater collaboration between humanitarian and private sector organizations contribute to more effective and efficient responses to international disasters, the organizers of the World Refugee Day campaign “Help Them Dream Again” are pleased to announce the participation of influential members of the Canadian corporate sector.

Sussex Strategy Group, PayPal, Bell Media, Rona and Pattison Onestop have all agreed to play integral parts in the campaign, providing support in line with their particular capacity. Other corporate partners and Canadian media, including major Canadian broadcasters and radio stations, are also supporting the campaign.

·       Sussex Strategy Group is the creative agency developing and assisting in the execution of the campaign for the Humanitarian Coalition and the campaign partners.

·       PayPal will waive the fee for every gift to the World Refugee Day campaign from June 6 – 20, 2016. If Canadians donate with PayPal, 100 percent of their contributions will be sent to the Humanitarian Coalition to help this worthy cause.

·       Rona is encouraging all of its employees, in its more than 530 stores across Canada, to support the World Refugee Day Campaign by “creating a wave of love for the refugees of the world”. It is engaging staff through various activities and inviting them to get involved in the campaign.

·       Pattison Onestop, in continuing its support to help those in need in times of international crises, is providing space to promote the World Refugee Day campaign on its outdoor billboards and various digital advertising space across the country.

·       The not-for profit organization Canadian Businesses for Social Responsibility (CBSR) will host a webinar on June 16 to provide corporate Canada with information about the "Help Them Dream Again" Campaign.

·       In addition, people who collect Air Miles Cash Miles can donate them towards the campaign.

The campaign, powered by the Humanitarian Coalition, will culminate on World Refugee Day, June 20. It brings together a number of humanitarian aid groups in a united call for action: help displaced children dream again. The unique collaborative nature of this campaign, bringing together the humanitarian sector, the corporate sector, other NGOs and governments, allows each organization to mobilize resources, funds, leverage partnerships and improve efficiency.

The World Refugee Day campaign will culminate with events and activities on June 20, World Refugee Day. For more information, visit Campaign partners are Canadian Foodgrains Bank, CARE Canada, Islamic Relief Canada, Oxfam Canada, Oxfam-Québec, Plan International Canada, Save the Children Canada and World Vision Canada. The campaign is supported by the Government of Canada, the Canadian Teachers’ Federation, Interactive Ontario and the Community Foundations of Canada.

For more information about the campaign and how the corporate sector is supporting refugees, contact Yosé Cormier Humanitarian Coalition 613-292-2687



Sussex Strategy Group

“We are proud to be a part of this amazing gathering of humanitarian organizations working together to help displaced people worldwide,” says Brett James, partner and principal at Sussex Strategy Group. “Our staff and partners have committed considerable time and effort in seeing this campaign succeed because we all believe in this cause and that together, we can make a difference.”


“At PayPal, we are committed to harnessing the power of our people, technology and scale to build a global network for good that inspires and empowers people, charities and global brands to take action,” said Cameron Schmidt, General Manager, PayPal Canada. “By teaming up with the Humanitarian Coalition, we hope to empower more people to participate in a meaningful way on World Refugee Day.”

Canadian Businesses for Social Responsibility

“The World Refugee Day campaign is a great opportunity to increase private sector involvement, collaboration and information sharing related to international crises. We are pleased to be working with the Humanitarian Coalition and all the campaign partners in providing information related to the global refugee crisis to Canadian businesses” says Steven Fish, Executive Director of CBSR. “We know Canadian businesses want to help, and by providing them information related to the global refugee crisis and this campaign, they will be in a better position to determine how they will help.”

Humanitarian Coalition

“Humanitarian agencies and the private sector share similar motivations to responding to disasters: helping people,” says Nicolas Moyer, Executive Director of the Humanitarian Coalition. “The participation of the corporate sector in the World Refugee Day Campaign, an unprecedented response to an unprecedented crisis, demonstrates this once again. We encourage other Canadian businesses to get involved in the campaign as well.”


million people around the world are displaced by crisis. half are kids.